A

Active Members

Active Members is a count of Members with any activity during the selected time period. Types of activity include when a Member associates with your account, makes a purchase, uses a reward, or uses an offer.

Adoption Rate

Adoption Rate is calculated by dividing the count of Member transactions by all transactions during the selected time period.

Average Ticket

Member Avg. Ticket is calculated by dividing Members Sales by the count of Member transactions during the selected time period.

C

Conversions

Conversions is a count of Members and Non-Members who met the campaign offer requirements on their purchase.

E

Earned

The number of rewards/offer earned for the selected time period.

Email Subscribers

The total count of email subscribers since program start through to the selected month.

Email Subscribers New to a Store (Not Unique)

Email Subscribers New to Store (Not Unique) is a count of the Email Subscribers who first associated with a store during the selected time period. If a Member associated with multiple stores they will be counted multiple times.

Favorite Store Members

Favorite Store Members is a count of Members based on their current favorite store and associated with your account for the first time during the selected time period

Favorite Store Members (Starters)

Favorite Store Members (Starters) is a count of Starter Members based on their current favorite store and associated with your account for the first time during the selected time period

Favorite Store Members (Registered)

Favorite Store Members (Registered) is a count of Registered Members based on their current favorite store and associated with your account for the first time during the selected time period

Favorite Store Members Subscribed to Email

Favorite Store Members Subscribed to Email is a count of Members currently subscribed to email based on their current favorite store and associated with your account for the first time during the selected time period

Favorite Store Members Subscribed to Text

Favorite Store Members Subscribed to Text is a count of Members currently subscribed to Text (SMS) messaging based on their current favorite store and associated with your account for the first time during the selected time period

M

Member Adoption Rate

Adoption Rate is calculated by dividing the count of Member transactions by all transactions during the selected time period.

Member Avg. Ticket

Member Avg. Ticket is calculated by dividing Members Sales by the count of Member transactions during the selected time period.

Members Converted

The number of unique members who have achieved the campaign goals.

Member Frequency

Member Frequency is calculated by dividing the count of unique Members who made at least 1 visit by the total count of Member visits during the selected time period.

Members New to Store (Not Unique)

Members New to Store (Not Unique) is a count of the Members who first associated with a store during the selected time period. If a Member associated with multiple stores they will be counted multiple times.

Member Sales

Member Sales is a sum of the gross sales (may include taxes, tips, and other fees) from Member transactions during the selected time period.

Member Visits

Member Visits is a count of the Member transactions or check-ins during the selected time period.

N

New Members

New Members is the count of Members who associated with your account for the first time during the selected time period.

Non-Member Average Ticket

Non-Member Avg. Ticket is calculated by dividing Non-Members Sales by the count of Non-Member transactions during the selected time period.

Non-Member Sales

Non-Member Sales is a sum of the gross sales (may include taxes, tips, and other fees) from Non-Member transactions during the selected time period.

Offers/Rewards Used

The total number of offers and rewards used within the selected time period.

R

Registered Members

Registered Members is a count of Members who have verified their account and who have ever associated with the selected store(s). Dates are derived from the first time a Member associated with the selected store. When filtering for multiple stores, a member who is associated with multiple stores, will only be counted once.

S

Starter Members

Starter Members is a count of Members who have not verified their account and who have ever associated with the selected store(s). Dates are derived from the first time a Member associated with the selected store. When filtering for multiple stores, a member who is associated with multiple stores, will only be counted once.

Store Locations

Store locations identifies the different stores within your account. It also allows you to filter your insights based on the store location source of the data.

T

Text Subscribers

Text Subscribers is a count of Members currently subscribed to Text Messaging (SMS) who have ever associated with the selected store(s). Dates are derived from the first time a Member associated with the selected store. When filtering for multiple stores, a member who is associated with multiple stores, will only be counted once.

Text Subscribers New to a Store (Not Unique)

Text Subscribers New to Store (Not Unique) is a count of the Text Subscriberswho first associated with a store during the selected time period. If a Member associated with multiple stores they will be counted multiple times.

Total Members

Total Members is a sum of Starter and Registered Members who have ever associated with the selected store(s). Dates are derived from the first time a Member associated with the selected store. When filtering for multiple stores, a member who is associated with multiple stores, will only be counted once.

U

Used

The total number of rewards or offers that have been redeemed within the selected time period.

Please contact your Customer Success Manager for a personalized walk-through of your insights.