Insights Glossary
A
Active Members
Active Members is a count of Members with any activity during the selected time period. Types of activity include when a Member associates with your account, makes a purchase, uses a reward, or uses an offer.
Adoption Rate
Adoption Rate is calculated by dividing the count of Member transactions by all transactions during the selected time period.
Average Ticket
Member Avg. Ticket is calculated by dividing Members Sales by the count of Member transactions during the selected time period.
C
Conversions
Conversions is a count of Members and Non-Members who met the campaign offer requirements on their purchase.
E
Earned
The number of rewards/offer earned for the selected time period.
Email Subscribers
The total count of email subscribers since program start through to the selected month.
Email Subscribers New to a Store (Not Unique)
Email Subscribers New to Store (Not Unique) is a count of the Email Subscribers who first associated with a store during the selected time period. If a Member associated with multiple stores they will be counted multiple times.
Favorite Store Members
Favorite Store Members is a count of Members based on their current favorite store and associated with your account for the first time during the selected time period
Favorite Store Members (Starters)
Favorite Store Members (Starters) is a count of Starter Members based on their current favorite store and associated with your account for the first time during the selected time period
Favorite Store Members (Registered)
Favorite Store Members (Registered) is a count of Registered Members based on their current favorite store and associated with your account for the first time during the selected time period
Favorite Store Members Subscribed to Email
Favorite Store Members Subscribed to Email is a count of Members currently subscribed to email based on their current favorite store and associated with your account for the first time during the selected time period
Favorite Store Members Subscribed to Text
Favorite Store Members Subscribed to Text is a count of Members currently subscribed to Text (SMS) messaging based on their current favorite store and associated with your account for the first time during the selected time period
M
Member Adoption Rate
Adoption Rate is calculated by dividing the count of Member transactions by all transactions during the selected time period.
Member Avg. Ticket
Member Avg. Ticket is calculated by dividing Members Sales by the count of Member transactions during the selected time period.
Members Converted
The number of unique members who have achieved the campaign goals.
Member Frequency
Member Frequency is calculated by dividing the count of unique Members who made at least 1 visit by the total count of Member visits during the selected time period.
Members New to Store (Not Unique)
Members New to Store (Not Unique) is a count of the Members who first associated with a store during the selected time period. If a Member associated with multiple stores they will be counted multiple times.
Member Sales
Member Sales is a sum of the gross sales (may include taxes, tips, and other fees) from Member transactions during the selected time period.
Member Visits
Member Visits is a count of the Member transactions or check-ins during the selected time period.
N
New Members
New Members is the count of Members who associated with your account for the first time during the selected time period.
Non-Member Average Ticket
Non-Member Avg. Ticket is calculated by dividing Non-Members Sales by the count of Non-Member transactions during the selected time period.
Non-Member Sales
Non-Member Sales is a sum of the gross sales (may include taxes, tips, and other fees) from Non-Member transactions during the selected time period.
Offers/Rewards Used
The total number of offers and rewards used within the selected time period.
R
Registered Members
Registered Members is a count of Members who have verified their account and who have ever associated with the selected store(s). Dates are derived from the first time a Member associated with the selected store. When filtering for multiple stores, a member who is associated with multiple stores, will only be counted once.
S
Starter Members
Starter Members is a count of Members who have not verified their account and who have ever associated with the selected store(s). Dates are derived from the first time a Member associated with the selected store. When filtering for multiple stores, a member who is associated with multiple stores, will only be counted once.
Store Locations
Store locations identifies the different stores within your account. It also allows you to filter your insights based on the store location source of the data.
T
Text Subscribers
Text Subscribers is a count of Members currently subscribed to Text Messaging (SMS) who have ever associated with the selected store(s). Dates are derived from the first time a Member associated with the selected store. When filtering for multiple stores, a member who is associated with multiple stores, will only be counted once.
Text Subscribers New to a Store (Not Unique)
Text Subscribers New to Store (Not Unique) is a count of the Text Subscriberswho first associated with a store during the selected time period. If a Member associated with multiple stores they will be counted multiple times.
Total Members
Total Members is a sum of Starter and Registered Members who have ever associated with the selected store(s). Dates are derived from the first time a Member associated with the selected store. When filtering for multiple stores, a member who is associated with multiple stores, will only be counted once.
U
Used
The total number of rewards or offers that have been redeemed within the selected time period.
Please contact your Customer Success Manager for a personalized walk-through of your insights.