There are two types of points offers — add points and multiply points — and several ways to create these points offer for Members in your Dashboard. You can use any of the following campaign types to issue points offers:

Date & Time Campaign

Target an audience with a single-use add or a multiply points offer on a set date and time.

Example Use Cases

• Giving points to Members based on their number of visits.

• Giving points to Members based on their total spend over a period.

• Multiplying points for online transactions for a limited time.

Considerations

• Date & Time points offers are not perpetual and are one-time use.

• Depending on the audience size and complexity, it can take 30-90 minutes for everyone to be issued the offer.

See how to create a Date & Time Campaign.

Registration Campaign

Reward member’s for completing their account with bonus points.

Example Use Case

• Give bonus points to new members for completing their account.

Considerations

• Registration points can only be earned once. It will only be added to their account once the person has completed their account setup by verifying their email address.

See how to create a Registration Campaign.

Recurring Campaign

Target an audience with a single-use add or a multiply points offer on a recurring interval.

Example Use Cases

• Multiply points on Tuesdays for email and SMS subscribers.

Considerations

• Recurring points offers are not perpetual and are one-time use.

• Depending on the audience size and complexity, it can take 30-90 minutes for everyone to be issued the offer.

See how to create a Recurring Campaign.

Purchase Total

Gives all Members the ability to make a purchase within the campaign live period to earn an add or multiple of points on the order. This has an unlimited usage within the campaign live period.

Example Use Cases

• On-going multiply points earn during from 2pm to 5pm on Wednesdays for happy hour.

• Limited time points multiplier

Considerations

• Purchase Total is always available to all Members and cannot be targeted. It can only be limited to select stores where the bonus points can be earned.

• Can also be used to increase the base earn rate from 1 point per $1 spent to N points per $1 spent.

See how to create a Purchase Total Campaign.

Purchase Items

Gives all Members the ability to make a purchase within the campaign live period to earn an add or mutliply offer for every qualifying item. This has an unlimited usage within the campaign live period.

Example Use Cases

• Multiplying points on

Considerations

• Purchase Items is always available to all Members and cannot be targeted. It can only be limited to select stores where the bonus points can be earned.

See how to create a Purchase Item Campaign.

Note: Date & Time and Recurring are similar, in that these points offers are issued in advance and availble in a Member’s account — this means the points offer is available to a specific Member and ready for their use until it expires. Whereas Purchase Total and Purchase Items points are not considered in a Member’s account until they make a qualfied action. A qualified action is making a purchase (for the Purchase Total campaign), or making a purchase of a qualifying item (for the Purchase Items campaign). Purchase Total and Items is not targetable to an audience. it is open to all Members to participate if they make the qualified action within the campaign live period.