Create a New Member Audience
Reaching out to your newly registered members is a fantastic opportunity to make a great impression. Extend a warm welcome by sending them a friendly message or expressing gratitude with a thank-you incentive for joining.
We do support registration offers that are triggered at the time of the event; however, there are some use cases this Registration Campaign does not cover. The following use cases would be better achieved with creating an Newly Registered Members audience and applying it to the Recurring Campaign or Date & Time Campaign.
Uses
Send a welcome email or text message to your new registered members.
Send a follow-up welcome offer after they have registered.
Things To Know
Days are calculated in UTC time. When creating an audience based on the member’s join timestamp, it is possible for the member to have joined on 7/1/2023 at 23:00 PST, and fall into the following day (7/2/2023 at 7:00 UTC) based on UTC timezones. Using hours is best especially when spanning multiple timezones.
We recommend creating your Welcome campaigns at the onset of your program to avoid missing the opportunity to reach all new members.
You must be an Admin or have marketing permissions to create an audience or campaign.
How-to Create A New Registered Audience
In your Dashboard, navigate to Audiences / Create New Audience.
Name your new audience something easily identifiable — such as, “New Registered Members”.
Maintain the Members match all conditions.
Click + Add to add an audience filter.
Enter the condition Brand Join Date is within last (hours) 24 and click Save.
Note: the 24 hours assumes you are using this audience to run a daily recurring campaign. For example, if you are running a weekly campaign, the condition should be set to Brand Join Date is within last (hours) 168.
When creating your next campaign, select the above audience you created. You may also create the audience from within the campaign creation flow. Here’s how-to create a daily recurring campaign with an offer:
In your Dashboard, navigate to Campaigns / Create New Campaign.
Select Recurring automation type.
Set the interval to Daily.
Set the daily run time at which the offer will be issued to the lapsed audience, and click Next Step. We recommend it be at least 1 hour before your store opens for the day.
Select the Offer action.
Enter the details of your offer and click Next Step.
Turn on the segment.
If you are creating the audience, maintain who you are sending this campaign to as a + New Audience.
Note: If you have already created the New Registered Member audience, select your saved audience from the drop down, click Next Step, and skip to step #13.
Name your new audience something easily identifiable — such as, “New Registered Members”.
Maintain the Members match all conditions.
Click + Add to add an audience filter.
Enter the condition Brand Join Date is within last (hours) 24 and click Next Step.
Name your campaign.
Schedule when you want your campaign to start.
Note: if you set the start time after the daily recurring run time, the first time the offer is sent out will be the following day after the. campaign start date.Review and Save your campaign.