Common Audience Filter Combinations

Spendgo offers many filter options, so you can target the right members with offers or messaging. There are endless possibilities when it comes to creating audiences in Spendgo, but there are some commonly used combinations for certain campaign goals.

In this article, you’ll learn how to create filter combinations for many common uses.

Things To Know

• When using the campaign builder to send communications, make sure you have SMS messaging and/or email enabled in your account. While you can manually export and import audiences into third-party providers without integration, this isn't ideal for daily deliveries at scale. If you haven't set up email or SMS yet, please reach out to your Customer Success Manager to enable these channels and make the most of dynamic audiences.

• When sending email or SMS messages, you will want to add the filter condition to target members who are subscribed to the specific channel you’re targeting. Add the following filter conditions

  • For targeting email subscribers, set the filter to Email Opt-in | is true.

  • For targeting SMS subscribers, set the filter to SMS Opt-in | is true.

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Offer Expiring Soon

You can send email or SMS reminders to members whose offer is close to expiring. This encourages them to return, make a purchase, and utilize their offer. In this instance, we'll target an audience with their birthday offer expiring in 7 days as an example.

1. Choose all from the Members match dropdown.

2. Click (+) Add

3. For the first condition, set the filter to Offer Expiry | for | Choose your offer | is in (days) | Enter value input days (e.g. Offer Expiry | for | Birthday $10 Off | is in (days) | 7).

4. Click (+) Add

5. For the second condition, set the filter to Offer Not Used | for | Choose your offer | is true (e.g. Offer Not Used | for | Birthday $10 Off | is true).

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Lapsed Members

Get in touch with members who haven't visited recently and encourage them to return soon. In this example, we’ll target an audience who has not made a visit in over 90 days.

1. Choose all from the Members match dropdown.

2. Click (+) Add

3. For the first condition, set the filter to Visits | is | 0 | with last (hours) | Enter value input days (e.g. Visits | is | 0 | with last (hours) | 2160).

   Note: Hours is used instead of days to be more accurate to the member’s local time. Days are calculated in UTC, which means visits that may have occurred in the evening local time (within the Americas) can be logged in the next day UTC time.

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New Registered Members

You can welcome new members and build their loyalty with your brand. In this example, we’ll target an audience who joined your brand yesterday.

1. Choose all from the Members match dropdown.

2. Click (+) Add

3. For the first condition, set the filter to Brand Join Date | within last (hours) | Enter value input days (e.g. Brand Join Date | within last (hours) | 34).

   Note: this hour value is calculated based on 1 day in hours, plus the time at which the campaign is sent. For instance, if your campaign is sent at 10 am, the calculation would be 24 hours (1 day) plus 10 hours, resulting in 34 hours.

4. Click (+) Add

5. For the second condition, set the filter to Brand Join Date | not within last (hours) | Enter value input days (e.g. Brand Join Date | not within last (hours) | 10).
   Note: this hour value is calculated based on the time at which the campaign is sent. For instance, if your campaign is sent at 10 am, I want to exclude the members who joined within the last 10 hours from the filter.